Jesse Song, a leader with over 25 years of experience in training youths in leadership and talent development recently turned 50 with a landmark celebration in London, the United Kingdom: the launching of a an autobiography entitled: “The Golden Life”. In the book, the author makes a retrospective and prospective journey of his life.
“My life is a tapestry of faith, determination, and patience, all on a backdrop of purposeful living,” he tells NewsWatch, adding that: “I am most grateful for the rich deposits of divine abilities in my life and the opportunity to serve and make a positive impact in people’s lives”.
Jesse has dedicated half of his age to empowering youth, initially focusing on purpose, talent development, and leadership. He founded the Academy Fellowship Cameroon (AFECAM) in his early days into ministry that has produced productive individuals spread all over the world today.
“Royal City Mission London has only added to my ministerial portfolio,” Jesse says. “Encouraging testimonies of inspiration and change by readers of my authorship materials have brought accreditation to the quota of ideas I have contributed to the global vault of knowledge”.

The Leadership Consultant holds that today’s youth referred to as Gen Zs, is caught in a dynamic and fast lane of life given their familiarity with digital technology and social media from a young age. “This technological age can either transform or deform a person in record time,” he says. To him, “maintaining a delicate balance between substance and ambition, godliness and modernity, productivity, and global trends remains the valued consciousness and frame of mind needed by the youth of today”.
Takeaways from Jesse’s new book
One of Jesse’s mentees, Eyong Enoh, former Vice Captain of the Indomitable Lions and author of “Become a Successful Pro Footballer” agrees that the seasoned leader’s message to young people is more urgent now than ever before.
“Today’s youth seem lost in a noisy world, his [Jesse’s] message will help them find purpose and meaning for their lives,” says Enoh who sees consistency, genuine care for people, excellence and integrity as defining qualities in Jesse’s life and pastoral ministry.
Sharing his personal insights from his mentor’s new book, “The Golden Life”, Enoh said he has learned life is a journey in which people have to walk their paths with pride and joy, for it is unique to them.
The CEO of 4PBaller says one of the key takeaways from the book is that people cannot change the past, but can create a better tomorrow by the actions they take today.
“Your past mistakes don’t have to define you. You can change things by changing yourself,” the former Mount Cameroon FC of Buea midfielder stated.
Reflecting on milestone at 50
The book is divided into five engaging chapters in which the author encourages readers to reflect on their past choices while introducing the inspiring 5R Framework.
It conveys that true legacy is far more significant than mere success—it’s about the lasting impact of relationships and the values people pass on.
“Age 50 is a milestone; which requires the concerned to retrospect and use the wisdom gathered over five decades to consolidate the gains that should have been made over that time period,” Jesse says.

He further noted that: “The book educates the masses on how time is precious; a vital transactional tool of universal proportion. Thus, irrespective of age, when the currency of time is used judiciously, productivity is guaranteed”.
He said the book fires up the youth and the old, providing a framework for addressing the past and shaping the future. “Purpose is interwoven into the very fabric of life; understanding, pursuing, and fulling purpose stand as the practical meaning of life”, the author says.
Far from being an ambition or tool for commerce, Jesse says Leadership Consultancy has been an intrinsic part of his existence throughout his ‘golden life’.
As he submits to other leaders, Jesse says he has found fulfillment in leading people, institutions, corporations, and churches. And face-to-face with his younger self today, he will insist on virtues such as humility, teachability, patience, and determination.
“The truth that purpose is the heartbeat of life remains a message that resonates with all relevant individuals and institutions across board,” Jesse says.














